MCB Xpress
MCB Xpress is a creative agency in Ghana that needed a definitive digital presence built from the ground up to establish industry authority, showcase their diverse services, and drive client acquisition.
- Client
- MCB Express GH — Accra, Ghana
- Role
- Brand & Web Consultant
- Year
- 2023
- Category
- Brand Strategy & Web Design
- Tools
- Laravel Framework Figma Adobe Illustrator Google Search Console
01
Architecting a Digital Ecosystem
Brand identity, wireframing, and SEO setup
I designed and built the complete digital presence, handling the brand identity, website architecture, and copywriting direction. The custom WordPress site was deliberately structured from scratch with a heavy focus on trust signals, clear service communication, and conversion optimization.
02
Empowering the Internal Team
CMS handover and growth strategy
Beyond the premium visual build, I delivered detailed brand guidelines and a robust, scalable content management system. This empowered the agency's internal team to manage, update, and grow their digital footprint independently.
